LinkedIn Goes All In on Vertical Video
For years, platforms like TikTok, Instagram Reels, and YouTube Shorts have dominated the short-form video space. But now, LinkedIn is stepping up its game—big time.
The Microsoft-owned professional network just announced a major push into video, with a 36% increase in video uploads and a 100% increase in video creation over the past year.
To capitalize on this momentum, LinkedIn is rolling out new video features, including a full-screen vertical video experience on web and mobile.
Let’s break down what’s changing and what it means for you.
Why LinkedIn Is Betting Big on Video
With over 1 billion users and premium subscriptions generating over $2 billion in revenue, LinkedIn is looking for new ways to keep users engaged and monetize content.
And video is the clear answer.
Video consumption is skyrocketing: Users are spending more time watching video content than ever before.
Advertisers love video: Video ads tend to be more engaging and effective, making LinkedIn a more attractive platform for brands.
Organic reach is shifting: As video becomes a core part of the platform, LinkedIn is incentivizing creators to publish video content by boosting its visibility.
New Video Features You Need to Know
Here’s what’s rolling out:
🔹 A New Vertical Video Feed
LinkedIn is introducing a TikTok-style vertical video feed for both mobile and desktop.
Users will be able to swipe through videos seamlessly, keeping them engaged for longer.
This feature is designed to boost discoverability and make content more immersive.
🔹 Profile Previews in Videos
Viewers can now preview a creator’s profile without leaving the video.
A more prominent "Follow" button will encourage people to connect instantly.
This makes it easier for professionals to grow their audience organically.
🔹 Video Carousels in Search Results
LinkedIn is prioritizing video content in search results by introducing a new video carousel.
Expect to see video content ranking higher alongside traditional text-based search results.
This is a game-changer for thought leaders and brands looking to boost their visibility.
🔹 New Video Analytics for Creators
LinkedIn is rolling out watch time analytics, allowing creators to track engagement more effectively.
More analytics tools are expected in the coming months, helping creators optimize their video strategies.
What This Means for You
If you’re a content creator, marketer, or business professional, now is the time to leverage LinkedIn video.
Here’s how you can take advantage of these changes:
✅ Start creating short-form vertical videos – Showcase expertise, share insights, or document your journey.
✅ Optimize your LinkedIn profile – With profile previews now integrated into videos, make sure your bio is compelling.
✅ Use video in your LinkedIn SEO strategy – Take advantage of video carousels appearing in search results.
✅ Experiment with different video formats – Tutorials, industry insights, behind-the-scenes content, and customer testimonials all perform well.
The Future of LinkedIn Video
While LinkedIn hasn’t fully transformed into TikTok, it’s clear that video is becoming a core part of the platform.
A full-screen video player is still in the testing phase, but if engagement continues to grow, LinkedIn could soon introduce an experience that rivals other short-form video platforms.
For now, the key takeaway is simple:
Video isn’t just the future of LinkedIn—it’s the present.